《网络交易平台收费行为合规指南公开征求意见》
新商网
商臣
2025-05-28
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为促进网络交易平台收费行为规范化,保障平台内经营者合法权益,推动平台经济持续健康发展,市场监管总局 recently drafted the《Network Trading Platform Charging Behavior Compliance Guide (Draft for Comments)》. This guideline aims to standardize the fee structures and practices of online platforms, including commission, revenue share, membership fees, service charges, etc.
The draft guide emphasizes that platforms should establish transparent charging systems, clearly display all fees, and strictly adhere to any fee reduction or exemption commitments they have made. Platforms are also required to carefully evaluate the necessity of collecting deposits and ensure that promotional services are conducted on a voluntary basis for both parties involved.
Specifically, the guideline outlines eight types of unreasonable charging practices that platforms must avoid. These include double收费,收取费用但不提供相应服务, 把本应由平台承担的费用转嫁给商家,以及其他可能损害经营者利益的行为。
This initiative reflects the ongoing efforts to foster a fair and competitive market environment in the digital economy sector. The public is encouraged to provide feedback on this draft guideline during the comment period.
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